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hivocrisy
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hivocrisy – does it sound familar? no? so think about hypocrisy towards hiv-positive people.
how it shows? aapparently, we accept infected persons, but our behaviour changes, when we find out that they are in our nearest environment. we back away. we do not want to work with them, use the same cutlery or shake their hand. and yes! it results from our ignorance. we are afraid of the unknown.
the biggest problem of hiv-positive people is not the infection itself, as it can be controlled and cured and they can live normal life with it. the greatest challenge for such persons is alienation.
we would like to change this situation through “the hivocrisy. cure it” campaign. the message is sent not to the infected people, but to the healthy ones. we teach them, that the greatest problem of the hiv-positive people is the ostracism they experience every single day.
www.hivokryzja.pl



art director: antoni kamiński, robert chudzik
copywriter: adam sierociński, radek dudzic
creative director: maciej porębski
ktr awards 2016
2 silver /active, pr & event/ | 2 bronze /active, campaign/
the chip shop awards 2016
best use of honesty
kampanie społeczne 2015
pro-health campaigns – award
złoty spinacz
social campaigns – bronze
złoty spinacz
medical campaigns – gold
hivocrisy - case study
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