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free
your senses
#
2024
3 authentic stories
strong focus on well-being
a lot of empathy
free your senses, our recent campaign for otodom (olx group), explores the emotional essence of home, inspired by the results from the "szczęśliwy dom" [Happy Home] survey. this campaign focuses on how we experience well-being through senses.
over ten-weeks period we brought to life various emotional and sensory needs to life through a series of commercial videos. our goal was to emphesize that a home is more than just a place; it’s where everyone should have the right to live as they truly feel.
we build our narrative around three authentic stories: a young girl moving in with her grandmother, a patchwork family, and a neuroatypical boy with his dog. through these stories viewers could experience the subtle emotions and unique sensory journeys of each character.
piur spots emphasize touch, light, and calm as essential elements of happiness in a home-proving that a house should evoke feelings beyond aesthetics or financial considerations.
shots award EMEA 2024 - shortlist (dop)
kreatura 2024 - recognition (the touch - video)
kreatura 2024 - recognition (the peace - video)
art director: tomasz kartasiński
copywriter: radek dudzic
creative director: maciej porębski
director: andiamo
dop: marcel lobenwein
photography: kasia bielska
it's
a match
#
2023
1 housing situation survey
3 emotional stories
12 testimonies of a life change
the find a home that suits you campaign is the sequel to otodom
(olx group) communication activities based on the matchmaking platform. its goal was to build awareness of otodom as a proven partner who will help you to find your place on earth.
we believe that this kind of support is crucial at the time of war, inflation
and recession, while the number of available units is going down
and higher loan costs and limited availability of them cause uncertainty
in the hearts of our customers.
being aware of the fact that possession of own house guarantees
a security for many poles, we built our storytelling in a way that encourages them to thinking boldly about the future in their new place.
effie 2024 - silver (services)
effie 2024 - shortlist (long term)
ktr 2024 - shortlist (tv & cinema commercial)
ktr 2024 - shortlist (long term strategy)
kreatura 2023 - recognition (campaign)
kreatura 2023 - recognition (film)
art director: tomasz kartasiński
copywriter: radek dudzic
creative director: maciej porębski
director: bartosz dombrowski
dop: kamil płocki
photography: michał klusek
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